By Irfan | July, 05, 2024
The Indian app Koo was shut down due to low user engagement; users were not showing interest, so they stopped using it.
There are other big social media platforms in the market like Instagram, Facebook, and Twitter, which was a difficulty for the Koo app.
There was a problem with the UI and UX of the app, due to which technical issues occurred and slowed down the app.
If we talk about other social media platforms, they do not provide enough features and functionality to engage the users.
Their marketing strategy was not powerful enough to attract users; they had no brand presence.
The app did not have enough funds to make some innovations and beat other social platforms.
To run a business for a long time, monetization is required, which is a problem for the brand.
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